In today’s ever-evolving digital world, it’s tough to know what makes a great marketer and what should be expected of the marketing function. This is particularly true when it comes to the business-to-business (B2B) middle market, with its own unique set of demands and opportunities. In the pages that follow, we will explore the concept of marketing and summarize the most significant reasons for marketing failure in the B2B middle market. Then, we will outline traditional marketing solutions and explain why they aren’t ideal for middle market B2B companies. Finally, we will showcase a new way of marketing – the Marketri way – that powers middle market B2B companies confidently and successfully forward through an integrated, comprehensive, and fresh approach. For these companies, Marketri delivers an undeniable return on investment and the measurable results that convince any naysayer of modern marketing’s boundless potential.