Whether you are delivering breaking news or sending a live score update, speed is crucial. This playbook is packed with technical and practical advice to help ensure that your brand is first in line. Make sure that your readers stay on-site and in-app for longer with personalised, relevant content. We show you how to create dynamic, automated email campaigns that drive traffic to your website. We also cover re-engagement strategies across multiple channels to help you stay top-of-mind for your audience.