Nonprofit Marketing: How Fundraisers Can Use Multi-Channel Campaigns to Convert First-Time Donors

Nonprofits of all sizes face donor retention problems, and it looks like it's only going to get worse. To tackle retention before it hits a catastrophic low, organizations must embrace a multi-channel approach to their marketing campaigns. It might be a little costly up front, but it will pay in lifelong donor relationships in the end. In this white paper, you'll learn: Why donor retention has become so difficult for nonprofits Tips for engaging and retaining first-time donors The critical channel you may be neglecting Why metrics matter Request Free!