OPTIMIZED ACCESS PUTTING FRICTIONLESS

PUTTING FRICTIONLESS PATIENT ACCESS INTO ACTION

A decade into the era of patients assuming greater financial responsibility, healthcare consumers approach providers with the same expectations of convenience, transparency, and accessibility that they have come to count on from today’s giants of online retail and services. If they don’t quickly get what they need, when they need it, potential patients are poised to move on to a competitor. Healthcare providers must adapt. Read on to see how these four providers are taking on the challenge of frictionless access:

ROPER ST. FRANCIS HEALTHCARE
NEW PATIENT ACQUISITION

CHALLENGE
Roper St. Francis Healthcare of Charleston, SC sought to differentiate itself in a competitive market by making access to care easier. This meant creating a convenient digital experience and optimizing the initiative’s effectiveness in acquiring new patients. SOLUTION Roper integrated online scheduling into their marketing strategy and campaigns. Roper embedded analytics within the DocASAP scheduling application, gathering metrics across multi-channel marketing campaigns via conversion tracking in online scheduling CTAs.

PREVEA HEALTH
CLOSING CARE GAPS

CHALLENGE
Prevea Health, a multi-specialty physician group, operates over 80 locations and 60 specialties, employing 200 providers. The company wanted to expand access across digital channels, including payor member portals and apps. This could help facilitate closing gaps in care across specialties and encourage its patient population to schedule preventive care such as annual wellness visits and flu shots.

SOLUTION
DocASAP’s online scheduling solution helped Prevea expand access across online properties, including prevea.com, Google My Business and social media. In addition, Prevea worked with health plans to offer access through member apps and portals.
Mobile-friendly appointment reminders give patients the ability to easily cancel and reschedule their appointment.