 | While these are two similar tools, it's the differences between them that make them so compatible. Take a look at this white paper to get a more in-depth look at these differences, the benefits of integration, and a step-by-step look at the implementation process. The white paper will cover:- Differences in the departmental focus, primary goals, and key features of each system
- The marketing benefits of integrating Pardot and Salesforce, including lead qualification, lead management, and more targeted messaging
- The sales benefits of integration, including behavioral tracking, lead nurturing, and more
- A walk-through of the technical implementation process, from planning to optimizing and beyond
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