Whether it’s cart abandonment, a life event, or website activity, incorporating triggered actions at the right time in your marketing campaigns increases conversions and brand awareness.

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So the question becomes, how can you guarantee a truly tailored customer experience with each interaction?

During this Tech-Talk Webinar, you’ll learn how to:

• Boost purchases by identifying the right actions and events that appeal to each customer
• Understand the cause and effect relationship between triggers and conversions
• Respond to triggers in real time and create delayed actions based on consumer patterns