For the past few years, the use of third-party cookies has been declining. Major players like Apple and Microsoft no longer use them and Google announced they will be removed by 2024. So, what happens when third-party cookies become obsolete?

Are you ready for a post-cookie world? Most clients aren’t.

In this white paper, we will discuss what has driven the depreciation of third-party cookies, what alternatives exist in the industry, and how we are adapting to provide cookieless solutions.

Don’t wait until 2024 for the cookie to crumble, research your options today.