SMARTASSISTANT commissioned this research to understand what consumers feel about the online purchasing experience and how it can be improved.

It surveyed 900 American consumers aged 17-69 to understand their views on support, technology, the customer experience, and how they make decisions.

Download the e-book and read not only what U.S. consumers expect but also how you can deliver.

Chapter overview:

• Brands should be trustworthy
• Shopping should be an easy, friction-free process
• Help so that they don’t have to spend time looking
• The ability to self-serve
• An innovative experience that makes shopping easier