Sales development has never been harder. According to a HubSpot survey, the hardest part of the sales process is… you guessed it: prospecting! Prospects are inundated with emails, phone calls and LinkedIn requests.

“Your prospects receive 121 emails a day on average with only 24% being opened and 48% of them being deleted within 5 minutes. The phone is still a trusty servant but it takes an average of 18 calls to connect with a buyer.”

Don’t be alarmed though. There’s one channel that is having a real comeback to help your message break through the digital noise and reach your prospects: direct mail.