Storytelling is magical—because it can attract, engage, and move people, including your prospects, buyers, employees, and colleagues.

Behind every successful business, there is always a story. Learn to tell that story effectively, and you'll learn how to attract more of the right kinds of customers. In this session, we'll explore multiple methods for creating a compelling narrative that—no matter who you are and no matter what you sell—moves your audience.

You'll learn how to:

• Unpack an ordinary transaction or service and turn it into a compelling story

• Transform stories that circulate in your business culture into stories worth remembering

• Use the power of perspective to shape the same story through multiple viewpoints

• Shape your company story into a narrative that is compelling and authentic