Webinars have come a long way since the days of thinly disguised sales pitches. Today, marketers from a broad range of industries capitalize on the educational pulling power, geographic reach and cost-effective engagement offered by webinars.

But how, exactly, do they do it?

Managed webinar provider, Redback Connect, and leading webinar platform, ON24, explore the state of webinar marketing in Australia and New Zealand in the “State of Webinar Marketing Report 2019.”

In this report, you’ll discover:

• Who uses webinars and how often
• How practitioners organize and allocate resources for webinars
• How practitioners measure success
• And the elements of successful webinar marketing