First, Behavioral data is primarily sequential and constantly evolving, rather than static and fixed – and with its thousands of data points per individual, there is a sheer unlimited number of potential temporal interdependencies and contextual correlations to look for. To say it simply: It’s a fundamentally different category beast than what is being taught at Statistics 101. Existing business intelligence tools, as well as regression or tree-based models struggle in making sense of this type of data at scale. Thus it is no surprise that only the most data-savvy organizations turn up on the winning side by knowing how to leverage their immense behavioral data assets to effectively gain a competitive edge with hyper-personalized customer experiences. The second obstacle is that behavioral data remains primarily locked up. Because with thousands of available data points per customer the re-identification of individual subjects becomes increasingly easy. Existing anonymization techniques (e.g. data masking), that have been developed to work for a handful of sensitive attributes per subject, stand no chance in protecting privacy while retaining the utility of this type of data at a granular level. A disillusion that is by now also broadly understood and recognized by the public. Request Free! |