Taking a Data-Driven Approach to Website Optimization

Find out how B2B teams can reliably identify and optimize the most important pages on their website with data, and then replicate that success at scale. Learn from Stella Antonova, head of marketing analytics at Amadeus, and Sheila Mulrooney, product marketing manager at Decibel by Medallia.

Join this webinar and see how to:

  • Uncover critical digital experiences that need improvement
  • Blend visualization tools and conversion rate metrics to identify key pain points
  • Share project success stories across the organization
  • Plus! Hear how Amadeus overcame website optimization obstacles faster than their original timeline predicted


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