We know there is a lot of confusion and hype around predictive marketing, so EverString set out to separate the fact from fiction in our new 2015 State of Predictive Marketing Report.

• How mature the average marketer is with marketing technology
• What predictive marketing is and who uses it
• How company size, team size, and marketing strategy affect the usage of predictive marketing

The bottom line, 91% of the most mature marketers we surveyed who are defining the future of the company and leading the charge into new markets are using or considering predictive.