With the abundance of consumer data available today, retailers can personalize the customer experience from first impression to their latest purchase. Personalization has now become fundamental for retailers to build long-lasting customer relationships, stand out from the competition and access new markets.

INCLUDED IN THIS TRENDLINE

• Nike's expansion of small-format Nike Live stores pushes localization and digital
• Companies face a 'paradox' between digital personalization and data privacy
• What the pandemic has cemented about Gen Z