This booming trend first appeared in China 3 years ago and the US and top European countries are catching up fast. So why is this the future of retail? Reportedly, adding a human connection to the online shopping experience has big benefits, such as increased conversion rates and AOV. In a time when marketers are constantly looking for new channels to grow, nothing is more appealing than an experience customers love and can relate to. They expect the same or similar channels to the ones they use in their personal lives. Live Video Shopping is definitely one of them.

Download our complete guide on Live Video Shopping and you will get a full grasp of how it works, how it benefits brands, and results you can expect once you’re using this popular tool.