The concept of ‘customer 360’ — having a unified view of all your customer data — is having a moment in trade publications, throughout the analyst community and even in mainstream media. But what is a customer 360 view, exactly?

While the concept of a ‘customer 360’ is much narrower than master data management, it’s grown in popularity among IT professionals, the business community and mainstream publications alike.

Dive into this comprehensive eBook on data quality to learn:

• What a ‘customer 360’ view is
• How a customer 360 benefits your business
• What applications and platforms claim to provide a customer 360
• How master data management (MDM) goes beyond customer 360

Having a comprehensive, 360-degree view of your customers and your interactions with them has several financial benefits like increased revenues and better cross-selling and up-selling opportunities. They also support a better customer experience for more personalized marketing experiences, driving higher conversion rates and higher revenues.