As content consumption increases, so does the importance of having simple but thorough content for multiple audiences at every stage of the funnel. At the same time, the type of content prospects consume and the rate at which they consume it are powerful indicators of purchase intent.

For marketers wondering where to focus their resources, NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers can provide some answers. To produce the report, NetLine examined data from more than 4.6 million interactions to understand the how, the what and the who of content consumption, and what it all means for where to go next.

Join us on April 28th at 11am PT for a coffee break discussion between Amber Keller, Associate Content Director at IronHorse, and David Fortino, Chief Strategy Officer at NetLine. They’ll dig into what NetLine’s findings say about:

• Who to target with your content
• Which content formats generate the most interest
• How to understand intent from content consumption
• How to address the need for “more” without overwhelming your audience

Grab a cup of coffee and get ready to understand buyer behavior like never before. Save your spot now!