As budgets cinch their belt on advertising dollars, marketers are faced with the challenge of reaching more customers, retaining those customers, and turning a profit. These goals can seem daunting, but with efficient tactics and strategies, they are possible.

This playbook explains how to take weak-performing areas of a company’s strategy and re-target them to make sense. These strategies include: 

• Tailoring texts and emails into  personalized, one-on-one messaging 
• Eliminating third-party cookies 
• Fine-tuning email campaigns to boost conversion rates

When the user experience is on-point and paired with clear, relevant content, marketers can attain their goal of bringing on new customers and retain the existing ones.