If you’ve chosen to pursue video for B2B marketing efforts, you’ve made a wise choice. Over 80% of businesses are using video to reach customers, and that statistic is likely a conservative representation of video’s importance in 2021 and beyond. But what do your target customers in IT departments and other corporate spaces really think about product-related videos?

We recently surveyed IT departments and other technology buyers in your customer base to find the answer to that question.