Why your customers aren’t converting

okta-2022-logo

Our global survey data shows many CMOs and CDOs believe their existing sign-up and login flows influence their rates of cart abandonment and customer attrition. They understand the problem, but are yet to identify a workable solution. The majority of those surveyed did not report using the fundamental modern identity technologies that are standard within Customer Identity and Access Management (CIAM) systems.

  • 63% did not use social login
  • 74% did not support biometric authentication
  • 79% did not use passwordless authentication

Looking deeper into the survey results, you’ll learn about modern identity adoption rates in consumer-facing applications, how many CDOs/CMOs prioritize social login options, how your sign-up times stack up to your competitors, and why it’s a big myth that UX friction is a necessary cost of security.

Q4 Okta Regional Enterprise TA 101023


Your privacy is a top concern for us at Knowledge Hub Media. We’ll only use your personal information to provide you with the content, products and/or services you’ve requested from us. By clicking the "Submit" button below, you are confirming that you have carefully read Knowledge Hub Media’s Terms of Use agreement, and Privacy Policy, and agree to be legally bound by all such terms.