2018 State of B2B Content Consumption and Demand Report for Marketers

This report provides B2B marketers with data from thousands of our own clients' content syndication lead generation campaigns, managed over the past 12 months and yielding insights from consumption activity taking place across NetLine's US-based network. Combining two layers of data—the in-demand audience and realities of active audience content consumption—marketers can derive tactics to assemble a comprehensive content marketing strategy. Categorically developed to answer the top-line concerns of B2B marketers, NetLine’s analysis of the in-demand and active audience consumption behaviors are broken into four priority areas for optimizing a B2B content strategy: By the People By the Company By the Industry Observations on Tech & Society Marketers will be able to take advantage of actionable take aways, such as: C-level employees at companies of 50,000+ company size aren't converting to leads well because they are inundated by content. So, re-imagine content that is efficient to consume. Managers make up 25% of the "active audience", which means they consume a significant amount of content. Targeting below the C-level on our next campaign would yield higher conversions. Request Free!