Psychologically, consumers are in a much different frame of mind than last year. Being creatures of habit, consumers are looking to re-establish old routines and that means that their level of open-mindedness and willingness to try new restaurants this season should be greater than ever before.

And with customer foot traffic to restaurants up 36% since January 2021 and rising, the restaurant industry is experiencing a moment in time where attracting and retaining customers is critical.

In an effort to support restaurants during this pivotal moment, we’ve put together a guide to help you shape your Holiday marketing plan, accounting for both new customer acquisition and increasing visit frequency for your existing customer base.

In this guide we will cover:

• Customer insights for restaurant marketers, including foot traffic trends and the most influential factors when deciding to try a new restaurant
• Key planning strategies and tactics for customer acquisition
• Tactics to increase visit frequency of loyal versus casual customers