Gift cards are a growing business, but did you know by how much? The gift card business has been clocking double-digit growth since 2015, and while physical cards still make up 85% of sales, digital gift card sales are growing at a two-to-three-digit rate.

Digital gift cards allow companies to expand their gifting business through things like more personalization, omnichannel gifting and corporate gifting. The trick is making gift cards accessible to the masses, as well as innovating on ways to improve your own brand’s gift card experience. This webinar covers all the basics you’ll need to know to bring the maximum impact of gift card sales to your own company, including:

• New insights and research on the gifting business and digital trends
• Details on how gift card innovations businesses are implementing to meet customers’ preferences
• Strategies to improve your own gift card program