Understanding the various terms used to analyze and optimize data can feel like you’re trying to read a different language. There are phrases, idioms and commonly used industry jargon that can be difficult to comprehend unless you live and breathe data. For marketers that rely on essential metrics for reporting, it’s crucial to know the ways to best aggregate, interpret and take action on the data you collect.

Here are 30 commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.