Do you know how to be persuasive?

We all like to think we have a positive effect when we talk to others. Even if our audience is resistant, we still have a tendency to think we’ll resoundingly win the day.

The sobering reality, however, is that few speakers achieve that kind of influence. That’s because most approaches to an issue are like all the other approaches to the topic. They show little creativity or boldness. So they fail where the crucial requirement of influencing listeners is concerned.

Download this guide to learn how to change that.