For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, and experiences. Creating high moments of engagement and making personal, emotional connections with consumer communities fosters a trust relationship. With trust comes an increased consumer propensity to share data directly with brands and engage in future transactions.

Download the eBook to see how top marketers are boosting conversions and reengaging customers using zero-party data.