There is no question about the positive role of AI in modern marketing. Many of the rewards associated with its adoption in business are well-known, but what about its risks? It’s important to protect brand health in our AI-powered world.

In this webinar, we’ll lay the foundation for understanding your market through consumer and market analysis, business and competitive research, and how to apply insights to protect your brand health by harnessing the power of AI.

• Understand how to uncover data-driven market insights through news media and competitive analysis
• Learn how to run competitive research and analysis and synthesize the results into meaningful brand insights
• See comprehensive examples from brands such as Amazon, Chipotle and Kia Motors

Speakers: 

• Niraj Sharma, Director, Product Marketing at NetBase Quid

  • Sharma is the director of product marketing at NetBase Quid. He has helped some of the most respected brands in the world provide amazing experiences to their customers and achieve their desired business outcomes. Sharma's experience includes diverse roles in pre-sales, brand and product marketing for brands such as Sprinklr, Oracle, LexisNexis, IBM and Arrow Electronics. Outside of work, Niraj enjoys photography, music, travel and spending time with his wife and two sons.

• Julius Giron, Senior Strategist at NetBase Quid

  • Giron is a senior strategist for NetBase Quid, responsible for acting as a trusted advisor to clients and helping them unlock the full value of NetBase Quid products. GIron has 15+ years of branding, sales, marketing, and operations experience and can leverage his entrepreneurial experience and passion for AI & analytics to help brands improve their market positions.

    
     

    
     

There is no question about the positive role of AI in modern marketing. Many of the rewards associated with its adoption in business are well-known, but what about its risks? It’s important to protect brand health in our AI-powered world.

In this webinar, we’ll lay the foundation for understanding your market through consumer and market analysis, business and competitive research, and how to apply insights to protect your brand health by harnessing the power of AI.

• Understand how to uncover data-driven market insights through news media and competitive analysis
• Learn how to run competitive research and analysis and synthesize the results into meaningful brand insights
• See comprehensive examples from brands such as Amazon, Chipotle and Kia Motors

Speakers: 

• Niraj Sharma, Director, Product Marketing at NetBase Quid

  • Sharma is the director of product marketing at NetBase Quid. He has helped some of the most respected brands in the world provide amazing experiences to their customers and achieve their desired business outcomes. Sharma's experience includes diverse roles in pre-sales, brand and product marketing for brands such as Sprinklr, Oracle, LexisNexis, IBM and Arrow Electronics. Outside of work, Niraj enjoys photography, music, travel and spending time with his wife and two sons.

• Julius Giron, Senior Strategist at NetBase Quid

  • Giron is a senior strategist for NetBase Quid, responsible for acting as a trusted advisor to clients and helping them unlock the full value of NetBase Quid products. GIron has 15+ years of branding, sales, marketing, and operations experience and can leverage his entrepreneurial experience and passion for AI & analytics to help brands improve their market positions.