To inspire new thinking within the lip care space, EBCO broadened its research lens to include deep dives into the health, wellness, and beauty categories. EBCO tapped 12 industry experts to help the client stretch their strategic imaginations. EBCO gathered insights from the experts that illuminated consumer behaviors, fringe developments, and emerging ingredients within categories like dental hygiene, Western and Eastern medicine, biotechnology and the microbiome, and the make-up space.