The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to decipher how to access and activate the right intent data for their marketing strategy.

In addition to accessing the right intent data to reach your goals, you need it to seamlessly integrate with your other tools, like a CRM and ABM platform. Only 52% of the companies who use buyer intent data apply it to ABM, and even fewer apply it to ad retargeting. This is a huge miss.

Check out this guide to learn about:

• The difference between first-, second-, and third-party intent data
• How and when to use each type of intent data in your marketing campaigns
• How to tap into downstream intent data from review platforms