Ad Blocking’s Impact and the Future of Digital Marketing

Ad blocking has dominated headlines in the marketing world for months, generating a robust debate about the legality, ethics, and financial ramifications of the software. Regardless of your position, the fact remains that more than $10 billion in U.S. ad revenue is expected to be lost this year, and that's the estimate before Apple's launch of iOS9 on September 16th, which will allow mobile ad blocking on iPhones for the first time. Ad blockers will cost publishers nearly $22 billion in revenue this year 200 million people worldwide regularly block ads Usage increased by 41% globally in the last year As an advocate of the digital marketer, TapInfluence is excited to co-host PageFair, the authors of the most quoted ad blocking study in the industry, “The Cost of Ad Blocking, 2015 Global Ad Blocking Report,” for an exclusive webinar. Request Free!