Digital asset management systems aren’t new anymore. After two decades of enhancements and upgrades, DAMs are pretty good at doing what they’re designed to do: ingest, store, transform, and distribute assets. Ok, great --we’ve got basic DAM down pat, at least in terms of the technology. So why does our multi-channel marketing campaign distribution still seem suboptimal? To achieve the marketing success you really need, you’re going to have to bring other technologies into the picture. This paper explores technologies that help add intelligence to your DAM.