When managed correctly, affiliate marketing is a powerful and highly profitable marketing channel that allows brands to pay for outcomes rather than inputs, while maximizing their return on investment.

Don’t let confusion on how to leverage influencers in your affiliate program, how to successfully diversify your partners, expand into new markets or regions, or navigate the nuances of affiliate marketing for B2B companies stop you from tapping into this lucrative channel.

In this guide, we have the solutions you need – and more!