The Forrester New Wave: Conversational Computing Platforms
The report evaluated the most significant conversational computing platforms, diving into each vendor’s current offering and strategy and including customer feedback. IBM...
Charting a Course for an Exceptional Customer Experience
Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations...
3 Competitive Pressures Driving Digital Commerce Strategy
This guide provides fundamentals that can help businesses compete in any environment and highlights the considerations you'll need to position your business to compete.Request...
The Digital Transformation Imperative
The cost of failing to advance your business can be detrimental. Companies that successfully transform their business to support B2B will see market share uptick. Discover...
The Business Value of Adobe Experience Manager Sites
Read The Business Value of Adobe Experience Manager Sites to see how our solution has helped brands: Improve productivity for delivering content Increase revenue year...
2019 Digital Trends
This year it’s all about understanding how to deliver on customer experience effectively. With new approaches, challenges and routes to achieve efficiency and success,...
Best Practices for Using Second- and Third-Party Data
Define your team's goals for customer data. Take inventory of your first-party data. Explore use cases for second- and third-party data. Finding the best data providers....
Performance Management System Software: What You Need to Know Before Buying
This guide gives you: Performance management software requirements & features Buyer requirements template (customizable) Comparison of the top 5 systems Expert...
Email Marketing Can Launch Customer Obsession
In this study you’ll learn: How to better meet consumer needs with email How your bottom line can be impacted How to gain a clear vision of customer experience...
Unlock Revenue Growth by Connecting Everything at the Data Layer
The CMO’s job is the hardest job in business today. Beyond delivering revenue, customer relationship management, the managing of consumer data and understanding consumer...
