Banking on Frictionless Customer Journeys – UK

“The age of the customer” has become the de facto term for explaining the power shift from organisation to consumer. Customers expect banks to meet their expectations, regardless of legacy systems and internal processes. The good news is that banks have recognised this issue and are responding, aiming to create the holy grail of frictionless journeys for customers. But how do banks identify and create these frictionless journeys? It all starts with: Digital transformation in the finance industry Reimagining customer journeys Shift to a post-channel era Leveraging technology Eliminating confusion Finding the right measurements Request Free!