Benefits Brokers & Digital HR: New Rules for Remote Client Engagement and Retention

Client retention is the most important business strategy for brokers going into 2021. How can you maintain and even strengthen client relationships when you can’t have your planning meetings in person?

It's clear that digital HR is a necessity. Even after the pandemic ends, businesses and employees expect to be able to work and collaborate remotely, accessing information and services online.

Sixty-seven percent of brokers plan to offer online, self-service enrollment this year. That’s going to drive change across organizations, including a faster push for digital HR solutions.

To navigate the economic uncertainty brought about by COVID-19, it’s time for benefits brokers to dig in and go the extra mile to keep your existing book of business.



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