B2B selling is not for the faint of heart. No other job consistently starts off every month with a sink-or-swim campaign to achieve quota.In this report, you’ll discover how top-performing organizations deploy technology and process.

Download the “Best-In-Class Paths to Shorten the Sales Cycle” whitepaper, authored by Peter Ostrow, VP/Research Group Director, Customer Management, and Sales Effectiveness at Aberdeen Group, to learn how to:

• Better equip their salespeople
• Shorten sales cycles
• And more effectively meet and beat their goals