The IT world has embraced it as a way of putting the customer first, and it’s transformed the way many IT departments think about service requests. Customers are the reason for the product, not a distraction from it, and that mindset has carried …
Before service management, companies were forced to take a reactive approach to requests. They responded first to the easiest requests or most vocal requesters, leaving other requests to linger and risking ill will among customers. Service managemen…
A few years ago, the biggest conversations around 3D visualization technology focused on the movies. But today, If you want to get your customers’ attention and turn that attention into purchases, you’ve got to offer compelling visual conte…
According to research by Gartner, more than 70% of B2B marketers will use third-party Intent data to target prospects and engage buyers by the end of 2022. Are you part of this growing trend? Intent data allows you to navigate towards "warmer&q…
For many of us, 2020 could not have ended fast enough. However, it’s always a good idea to look back and see what you can learn from a tough situation. MarketingSherpa winnowed through 191 lessons they heard from marketers to bring you 8 essen…
They might need that extra little nudge to subscribe to your email list, fill out a lead gen form, or purchase your product. Sometimes you need a bridge to get customers from reading your free content to being a member of your community. …
Read this white paper to learn how automating your asset lifecycle can help properly manage each stage, as well as provide key benefits like: Reduced costs through efficiencies Minimized risk to critical business systems Improved employ…
Let’s get small. Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say. Some of the lessons you’ll learn in this a…
Learn more about Mulesoft Composer for Salesforce. Connect Apps and Data to Salesforce Quickly and easily with clicks, not code – all inside the Salesforce UI. Learn More about how Citizen Integrators are ready to drive digital innovation and unlock th…
The elephant in your sales department You’ve probably noticed this yourself. Are there mistakes in your revenue reports? Are your customer profiles a bit skinny? Are your forecasts as accurate as they should be? These are all common sig…
