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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Bringing Lead Nurturing to the Masses

Agency owner, Chuck Bankoff of Kreative Webworks talks about why he offers both SharpSpring and HubSpot to clients.  – Learn why SharpSpring’s model wins over more clients than HubSpot’s. – See a comparison of the key lead nurturing fea…

Enterprise IT / Featured Tech / Sales & Marketing

Service Management Automation: 5 Benefits and How to Achieve them

The IT world has embraced it as a way of putting the customer first, and it’s transformed the way many IT departments think about service requests. Customers are the reason for the product, not a distraction from it, and that mindset has carried …

Enterprise IT / Featured Tech / Sales & Marketing

The Essential Intent Data Guide

According to research by Gartner, more than 70% of B2B marketers will use third-party Intent data to target prospects and engage buyers by the end of 2022. Are you part of this growing trend? Intent data allows you to navigate towards "warmer&q…

Enterprise IT / Featured Tech / Sales & Marketing

What 2020 Has Taught Marketers: 8 Essential Marketing Lessons

For many of us, 2020 could not have ended fast enough. However, it’s always a good idea to look back and see what you can learn from a tough situation.  MarketingSherpa winnowed through 191 lessons they heard from marketers to bring you 8 essen…

Enterprise IT / Featured Tech / Sales & Marketing

Digital Marketing: Six Specific Examples of Incentives That Worked

They might need that extra little nudge to subscribe to your email list, fill out a lead gen form, or purchase your product.  Sometimes you need a bridge to get customers from reading your free content to being a member of your community. …

Enterprise IT / Featured Tech / Sales & Marketing

Automating Hardware Asset Management: How to Workflow the 7 Stages of your Asset Lifecycle

Read this white paper to learn how automating your asset lifecycle can help properly manage each stage, as well as provide key benefits like:  Reduced costs through efficiencies Minimized risk to critical business systems Improved employ…

Enterprise IT / Featured Tech / Sales & Marketing

Branding: 8 Lessons to Help You Make The Most Effective Brand Decisions Every Day

Let’s get small. Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say. Some of the lessons you’ll learn in this a…

Enterprise IT / Featured Tech / Sales & Marketing

The State of Business and IT Innovation

Learn more about Mulesoft Composer for Salesforce. Connect Apps and Data to Salesforce Quickly and easily with clicks, not code – all inside the Salesforce UI. Learn More about how Citizen Integrators are ready to drive digital innovation and unlock th…

Enterprise IT / Featured Tech / Sales & Marketing

Why your sales team is not using your CRM

The elephant in your sales department You’ve probably noticed this yourself. Are there mistakes in your revenue reports? Are your customer profiles a bit skinny? Are your forecasts as accurate as they should be? These are all common sig…

Enterprise IT / Featured Tech / Sales & Marketing

Frost & Sullivan: Putting Customers at the Center: A 360 Degree View

With new insights from Frost & Sullivan, you can learn: What customers now expect from service interactions New service models for personalized experiences How to build connected service with digital transformation Read the new white…

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