 | Marketing has evolved significantly over the decades — from mass-marketing to targeting individual customers across millions of personal devices. According to a study by the Direct Marketing Association, 60% of marketers admit they struggle to personalize content in real-time because they’re unsure how to implement it. The ultimate goal is to tailor the customer experience at every stage of the journey. This guide will help you understand the basics of personalization including common challenges, various personalization methods and steps to implement your strategy. Included in this guide:
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