So, you’re bought in. Ready to go. You understand how important account-based marketing is to your organization’s marketing success, as well as your alignment with the sales organization.

You’re ready to start executing. But how do you turn a great idea and a good strategy into action? How do you translate good intentions into results?

This workbook was developed to be your guide. It’s full of templates, instructions, meeting agendas, technology recommendations and more to convert potential into real achievements.

We expect these tools will give you a significant head-start, but that you’ll still need to customize and personalize the worksheets and suggested tactics within to your specific industry, company and target accounts.