It’s no question that the hospitality industry took a tremendous hit during the pandemic. One thing that kept many restaurants afloat? Gift cards. In fact, the $160B market is a significant source of revenue for US restaurants. But, as the trend towards digital-first continues, are restaurant brands taking advantage of the opportunity to convert their gift-card programs from transactional to customer engagement- and loyalty-centric? This webinar, hosted by GiftNow, shares key data from a new benchmark research study commissioned by GiftNow. Participants will gain valuable insights, such as:
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