Covid-19 accelerated the pace of many companies’ digital initiatives — and yet many executives are expressing concern that they’re actually falling behind on making the important choices that lead to differentiation. To win in the post-Covid world, leaders must re-imagine not just how your company works, but also what you do to create value in the digital era. The authors, who have studied more than a dozen companies that have truly transformed themselves, recommend three actions for leaders looking to secure their companies’ future: 1) Reimagine your place in the world, instead of focusing on digitizing what you already do; 2) Create value through ecosystems, rather than trying to do it all alone; and 3) Re-imagine your organization to enable a new model of value creation, rather than asking people to work in new ways within the confines of the old organizational model.