Join us for our Doubleheader Event: How Conversational Marketing Connects With Buyers and Accelerates the Funnel for these two incredible sessions:

Conversational Copywriting: The Easy Way to Make Deeper Connections

Speaker: Heather Robson

TIME: 2:00pm–2:45pm ET

The people who buy from you want a solution. They have a problem and they're hoping you can fix it. But they also want to feel heard... respected... valued. And they want to feel good about you as well. They want to get to know you. They're hoping to like you. In short, they want to feel a connection with you. Writing conversationally will help make that happen.

You'll learn:

• How to weave personality into your writing without sounding unprofessional
• Three questions that will bring more empathy to your writing
• How expecting less from your first draft will deliver a better result in the end

Accelerate Your Marketing Funnel With Conversational Marketing

Speaker: Mark Kilens

TIME: 2:45pm–3:30pm ET

Conversational Marketing is changing the way businesses buy from businesses. The impact of immediate human engagement with a buyer who is actively exploring your solution cannot be overstated. But that kind of instant, personalized interaction shouldn't start only when the buyers arrive on your site. You should be having those conversations at every stage of the buying process and across all of your marketing channels.

You'll learn:

• What Conversational Marketing is and how to use it in your marketing strategy
• How to remove friction from the buyer's journey
• Conversational Marketing techniques that you can apply at your company