Understanding is key to building any genuine relationship. And for today’s consumers, being understood is essential. For brands, data can provide critical understanding—which kindles trust among target consumers.

Tate Olinghouse, chief client officer of Acxiom, discussed how the proper and ethical use of data can help brands interact with their customers in a meaningful way, and more, with Geoff Ramsey, co-founder of eMarketer.

Tune in and learn:

• Why brands that champion customer trust will remain at the forefront
• How the role of identity will influence the future of marketing
• What data ethics, governance, and consumers’ view on data sharing mean for advertisers