The pandemic has had a profound impact on the sales and marketing landscape. Data-driven digital marketing is quickly replacing traditional sales and marketing methods and new service providers are emerging in the market to provide a one-stop solution for clients’ operational needs when it comes to sales and marketing.

Read how Cognizant, a global leader in intelligent automation and predictive analytics, is helping enterprises improve personalization, speed-to-market, and customer satisfaction in this detailed Everest Group report.