From Insight to Action: Predictive and Prescriptive Analytics

This webcast explains why predictive analytics has become an imperative for organizations as they strive to incorporate data-driven decision making into their processes by understanding potential future outcomes. Prescriptive analytics can then be applied to help determine the best solution or outcome among all the various choices, given the known parameters. When combined with predictive analytics, prescriptive analytics can suggest decision options for how to take advantage of future opportunities or mitigate future risks, answering the eternal question, “What should we do about this?” Learn how IBM® SPSS® Modeler can help you uncover patterns and trends in your data and how IBM® CPLEX® Optimization Studio can be leveraged to incorporate those insights into optimal decisions.

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