Global Voices Pre-Peak Pulse 2022 – Luxury

The results reveal what motivates them to buy online, what they expect from their ecommerce experience, and how they’re engaging with their favourite brands.

Here’s a look at some key points from the report:

  • Handbags and related items are the highest-shopped cross-border luxury category at 44%
  • Nearly two-thirds of online luxury consumers intend to maintain or increase their spending on luxury goods
  • For those shopping online and cross-border for luxury items, a luxury brand’s own site is by far the most preferred purchase channel (42%)

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