In the past, Booker relied heavily on outbound tactics such as cold calling to acquire customers. But they sought to pull off a content-driven turnaround.

With a tight deadline of 3 weeks to launch, Booker was able to easily import all of their existing content, from blog posts, videos, and premium PDF guides from their existing CMS to an Uberflip Hub.

Since using Uberflip, Booker was able to turn their marketing strategy around with content and decreased their cost per lead by 71%!