After learning about Uberflip at a conference and discovering that the solution coincided with Dyn’s content marketing needs, they decided to implement Uberflip as their new system for managing content.

Once their Uberflip content hub was set up, Dyn’s marketing team was no longer going between WordPress and Marketo to manage all their content. Plus, the visitor experience not only encouraged content consumption now, but also tracked how visitors consumed content for a clearer picture of the journey from content to conversion.