Roolee is a women’s fast-fashion clothing brand inspiring self-love and genuine sisterhood.

More and more consumers are shopping online in greater numbers and frequency. With 90% of its shopper based shopping through its ecommerce platform, personalizing shopping experiences was no longer a nice to have initiative, but a priority one.

As Roolee surveyed potential partners to help create unique and intimate shopping experiences for each and every shopper, an easy choice separated itself from the field: True Fit.

Roolee selected True Fit to improve the returns step of the customer experience, and True Fit has surely delivered. Since implementation, Roolee has seen a 17% reduction in return rates. Additionally, Roolee has seen a 16% increase in AOV and a 231% Increase in revisit rates with True Fit.

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